Resume

Resumes are a boring but necessary evil. Mine is, of course, listed below – but for a better idea of my work and personality, check out this video resume that got me my first gig out of college:

Education
University of North Carolina – Chapel Hill
Bachelor of Arts, Economics & Anthropology
Class of 2013

Certifications

Net Promoter Score Certified
SATMetrix
March 2014


Relevant Experience
Product Marketing Manager
CallRail
August 2016 – Present
• Works with development to gain a firm understanding of new product functionality.
Creates and manages product launch plans, managing implementation across cross-functional teams.
•Develops go-to-market strategies, including positioning, segmentation, pricing, and promotional tactics.
• Communicates product value proposition to internal teams and third party partners.
• Performs detailed research and analysis to apprehend how CallRail can differentiate itself within the call analytics industry.

• Prepares sales and other internal teams with product training, market-facing messaging, competitive techniques, and collateral.

Client Success Manager
CallRail
January 2016 – August 2016
• Actively engaged with clients through every stage of their lifecycle with CallRail
Identified client usage trends to collaborate on methods for increasing engagement
• Developed creative strategies with clients to find solutions to their call tracking quandaries
• Aggregated, documented, prioritized and advocated new feature requests
• Worked with the Product Development team to map the future of the CallRail product

Community Specialist
ConnectWise/LabTech/Quosal/ScreenConnect
July 2013 – January 2016
• Contributed to the development of community relationships for all four brands
• Educated partners via user forums, blogs, and other external communication channels
• Calculated and analyzed all social media metrics to develop social marketing strategy
• Created compelling copy, graphics and videos for all social media platforms for all four brands
• Managed and edited all content for the ConnectWise Community and IT Nation blogs
• Conducted quarterly market research and biannual customer satisfaction surveys
• Dissected all survey data and presents results to relevant executives and departments
• Attended industry events representing all four products and communicating brand awareness
• Presented on the ConnectWise community in tradeshow breakouts and workshops
• Assisted in the planning and execution of the ConnectWise user conference, IT Nation
• Demoed ConnectWise Business Suite products at events, proficient in ConnectWise, LabTech Software, Quosal and ScreenConnect

Community Intern
Kismet
January 2013 – May 2013
Promoted use of a social networking start-up app to UNC Students
• Encouraged publicity through pitches to on-campus groups
• Communicated bi-weekly with Director of Community on status of app’s usage
• Organized promotional marketing events to stimulate downloads
• Collaborated with on-campus groups to determine relevant app usage

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Other Notable Achievements
Vice President of Finance – Delta Delta Delta Sorority, UNC-Chapel Hill
December 2011-January 2013
• Calculated, implemented, and balanced a budget of roughly $850,000
• Responsible for the financial aspects of all capital improvement projects
• Collected all payments from the chapter’s 170 members
• Served on the Disciplinary Standards Board and assigned appropriate plans of action
• Resolved unknown accounting and coding errors

Accounting/Recruiting Committee Executive – UNC Relay for Life
August 2010-May 2012
• Organized a fundraising marathon with over 500 participants
• Collected and monitored funds of over $200,000 for charity
• Stimulated recruitment within campus organizations and the Chapel Hill community

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